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We teamed up with Stew'n'Drew to create a friendly and exciting brand that communicated their passion for quality ice cream directly through there packaging. The 2 boys behind the brand were key to the design as we created a tandem bike motif, a classic ice cream sellers bike, but with 2 seats! This reflected the partners friendship and sense of fun.
Throughout the packaging we wanted to capture the nostalgia attached with ice cream, as well as creating a luxury feel with a sense of humor. We illustrated the body of the containers with a wafer effect and off set this with bold colours and a strong brand presence.
The identity & packaging was an immediate hit with retailers and customers, causing Stew & Drew to spend a few late nights tasting and producing extra supplies of Ice Cream to meet demand.
Throughout the packaging we wanted to capture the nostalgia attached with ice cream, as well as creating a luxury feel with a sense of humor. We illustrated the body of the containers with a wafer effect and off set this with bold colours and a strong brand presence.
The identity & packaging was an immediate hit with retailers and customers, causing Stew & Drew to spend a few late nights tasting and producing extra supplies of Ice Cream to meet demand.
Deliverables include: Research + brand identity, sign design, shopfront elements, menu system, Logo design, wine labels, typography, uniform apparel and takeaway packaging.
