INNISFREE INNIFRIENDS INFLUENCER KIT
INNISFREE presents a special concept kit to 'INNIFRIENDS’, a group of influencers from each country. In the design of this kit, HEAZ used the brand's main colors (white & green), and introduced simple designs using renewable materials, which focused on delivering the eco-friendly value by reducing over-packaging. In addition, good raw materials, such as green tea and camellia in Jeju, were expressed in a variety of cute graphic elements, reflecting and strengthening its brand story.
Client. innisfree
Year. 2020
Brand Location. South Korea
Art Director. Hyunjung Kim
Year. 2020
Brand Location. South Korea
Art Director. Hyunjung Kim
Designer. Jinsung Yang, Yeonho Jung, Jiyoung Hong
Press Kit *
This is a special package, produced in small quantities to promote and deliver the brand’s concept and message.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
It is provided to reporters and influencers and presented as a gift for the launching and special events.
