user's avatar
A change of love
This is a real interview film. It showed the views and attitudes to the only-child children towards the second child.

Background:
The one-child policy has been implemented in China for 36 years, creating a special one-child generation. However, things started to change, and the topic of extended family stays heated since 2015 when this policy has been canceled.  

Insight:
In Tianyukong, we find the topic heated up when we get closer on the participants. 
The first- born children, rather than their parents, are may be more sensitive. Often been regarded as Little Emperors, they are selfish, did not know how to share and love, but actually it is a bias.

Idea: 
Let’s unfold the truth with our videos. Based on filed interviews, it shows the real attitudes and voices of these Little Emperors towards their siblings. You would find that, with the company of another sibling, they will actually learn more about love and sense of responsibility. This is not only the key to drop off our social stereotype but how we would like to have one more seat on WM Motor's 6-seater SUV.
A change of love
2
88
0
Published:

A change of love

2
88
0
Published:

Creative Fields