IMAGINATION WILL OFTEN
CARRY US TO WORLDS THAT NEVER WERE.
BUT WITHOUT IT WE GO NOWHERE.
What if all our discarded ideas would suddenly be realized in an alternate reality? What if these distant realities do not adhere to our known laws of nature, but inherit paradoxical characteristics that force us to have a different design approach? Be it a divergent gravity or the complete abstinence of light, the product designer Ola Mirecka and the design studio ZWUPP, together with the artist Boicut, want to explore these alternate realities and go through self-imposed rules in a newly found creative territory. By seeking to interact with visitors intuitive images are also introduced and implemented in the workpieces.
Design: Zwupp – Client: Vienna Design Week – Year: 2013