What brand?

Skore.

The challenge:-

AIDs is the most effective(read scary) route to influence one to use protection. 

But Skore is a brand that is naughty and fun-a far cry from the responsible messaging that a typical AID's campaign requires. 

The solution:- 

Your sex life allows to be one of two things-casual or careless.

While being casual(yet careful), one can have a cake and eat it too; but while being careless, well one is risking the cake(and everyone who eats it).

We listed out scenarios where one could choose to be either of the two options in everyday life-reminding our audience that it's cool to be casual; not careless.