SUMMER IS NOT CANCELLED
SQUARE 2020 Key Visual
SQUARE is a recreational area complex dedicated to street culture. It is located in Gdańsk, Poland. Within SQUARE, there are 6 different spaces (B90, Drizzly Grizzly, Ulica Elektryków, Plenum, W4 Food Squat, SCG Park). The goal of this project was to create a key visual, using the claim SUMMER IS NOT CANCELLED. We wanted to communicate the differences between spaces using colors. The idea for the key visual was to keep it as simple as possible, and be able to produce content quickly.
All the photos used in the campaign shot by Przemek Mazur.
Art direction and graphic design by Filip Popik.
Creative direction by Jakub Imani / CRANE AGENCY.
Event Cover photos & instagram story maps.
(play videos below)