Cultivate was tasked to create a label to introduce the new Zandvliet Shiraz Rosé. The design had to reflect the heritage of the Zandvliet Wine Estate and pay tribute to the love affair between Zandvliet and Shiraz.
To tell this story we used a single rose to symbolise romance. The rose also resembles the fresh and soft aromas experienced when exploring the estate.
To tell this story we used a single rose to symbolise romance. The rose also resembles the fresh and soft aromas experienced when exploring the estate.
The use of watercolour paint as a medium portrays the elegance of a lady while linking back to the fluidity of the wine. The abstract style of the execution symbolises the mysterious personality of the Rosé. The colour of the rose is a peach-pink, perfectly complementing the colour of the Rosé liquid itself.
The label is stamped with a graphic rose icon, inspired by the historical rose labyrinth on the estate, as a mark of quality. Gold foil typographic details add an element of sophistication and refinement.
Design by Jessica Enever & Creative Direction by Clarissa Harteveld
Studio / Cultivate Brand Partners
Client / Zandvliet
