Nike LeBron X Custom
Typography
None More Royal. The combination of words plus a recognizable shape in the form of a Lebron shoe make for a pair of pure historical bliss. Done in the traditional TeamManila typography-based manner, the design highlights those facets that are truly close to Lebron James' heart. His family, his achievements that make him, "Lebron". We believe that tattoos tell a huge part of one's legacy, and through this pair, we wish to translate his timeless greatness. To translate "what you do in life, echoes in eternity" into a wearable piece of art. It's the weight of one's hard work that will matter in the end, that's why we have figures who resonate and stand above the rest just like Lebron James.We placed the titles "Chosen1" and "Gifted Child" on the pair to represent how great his contribution is to the realm of basketball, that even if you're not a basketball fan, you will know him by those two titles. Simple but strong words that are visualized through a story by way of a pair as iconic as his tattoos, as iconic as the man himself. We are all witnesses. 
 
Inspired by Lebron's Tattoos.
 
Creative Director: Jowee Alviar
Senior Art Director: Paolo Roa
Graphic Designer: Jeth Torres
Copywriter: Rogel Simon
Photographer: Edrick Bruel
 
Nike LeBron X Custom
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Nike LeBron X Custom

One of the chosen few to collaborate with Nike Philippines to customize a shoe for Lebron in part of his History Tour here in the Philippines.

88
2.2k
7
Published: