An ambitious husband-and-wife team of online furniture sellers working through their personal accounts on Facebook Marketplace have decided to “upgrade” their operation. 

By taking on a specific company/brand name (S&Y Home Decor) and leaving their private Facebook accounts behind, they are able to offer their customers a more unified shopping experience. 

Inspired by the couple’s drive and entrepreneurship, Okra Branding has crafted a brand identity that conveys to the customers the value of doing business with S&Y.

At the core of the S&Y brand is the notion that "It Goes Here."

The finger frames are a metaphor for how one would visualize adding a new piece of furniture to her home. 

The perpendicular lines commonly seen throughout the home like in floor plans, furniture items and their boxes all have been taken into consideration. 

The S&Y brand thus has been designed to capture the same energy. 

The perpendicular lines and corresponding proportions encourage a sense of simplicity and suitability. 

Because S&Y's products are compact and fairly-priced, combined with this brand identity, the customer will recognize right away that its products are fitting, both physically and financially.