CoCreate: MAX
Project: Adobe MAX CoCreate
Client: Adobe Max
Client: Adobe Max
Designed by Fustic. Studio
Visual & Graphic by Gydient
Animation by Hieu Vu
About
Adobe MAX—The Creativity Conference on October 20–22, 2020 featuring live and on-demand content, including sessions, labs, keynotes, musical performances and celebrity guest appearances, plus sneak peeks of new Adobe features straight from their labs.
Fustic. Studio was honored to join the CoCreate team. We were commissioned to design assets surroundings the official MAX logo with the Adobe Illustrator app on iPad and then bring them to life using After Effect.
Featuring Adobe Illustrator on iPad
Asset 01: Evolution
Adobe has always been at the forefront of digitizing the visual art (now bringing Illustrator to the iPad) and we want to capture that using our transformative style. We are captivated by Roy Lichtenstein era-defining pop art style and wanted to incorporate them with flat vector design.
Adobe has always been at the forefront of digitizing the visual art (now bringing Illustrator to the iPad) and we want to capture that using our transformative style. We are captivated by Roy Lichtenstein era-defining pop art style and wanted to incorporate them with flat vector design.
Process breakdown
Asset 02: Mirage
We praise Adobe MAX as the perfect connection point of art and tech and of people with people. We want to celebrate this connection with an analogy of a mirage - a point where earth meets the sky, under the right atmospheric condition shall produce a visually tantalizing optical illusion. We later elevated the composition to include a prism to further elevate the idea of meeting, connection and expand.
We praise Adobe MAX as the perfect connection point of art and tech and of people with people. We want to celebrate this connection with an analogy of a mirage - a point where earth meets the sky, under the right atmospheric condition shall produce a visually tantalizing optical illusion. We later elevated the composition to include a prism to further elevate the idea of meeting, connection and expand.
Process breakdown
