Pink To Purpose
Campus Poster Advertisement
Art Director & Sr. Graphic Designer on this project
To create a compelling event campaign that draws ASU women to the event.
STRATEGY: Build an event brand around an image of Kylie Bisutti that resonates with any ASU woman, highlighting her connection and her status with Victoria's Secret.
RESULT: We filled almost every seat at the event. That's almost 500 young women who attended. May 14th, 2013 the NBC Today Show aired footage, photos, and music from our production...which my team put together.