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    Campaign designs for the 2013 Pink to Purpose event at Arizona State.
    Published:
Pink To Purpose 
February 2013
Campus Poster Advertisement
Art Director & ​Sr. Graphic Designer on this project
 
CHALLENGE:
To create a compelling event campaign that draws ASU women to the event.
 
STRATEGY: Build an event brand around an image of Kylie Bisutti that resonates with any ASU woman, highlighting her connection and her status with Victoria's Secret. 
 
RESULT: We filled almost every seat at the event.  That's almost 500 young women who attended.  May 14th, 2013 the NBC Today Show aired footage, photos, and music from our production...which my team put together.
Pink to Purpose
HOPE Church
March 2013
Monthly Newsletter
Art Director & ​Sr. Graphic Designer on this project
Pink to Purpose
Spring 2013
Website banner
Art Director & Sr. Graphic Designer on this project
Pink to Purpose
Spring 2013
Event Logo (secondary)
Art Director on this project
2013 Pink to Purpose 
Featuring 2010 Victoria's Secret Runway Angel, Kylie Bisutti 
Event Media Director
2013 Pink to Purpose 
Featuring 2010 Victoria's Secret Runway Angel, Kylie Bisutti (Pictured 2nd from right)
Event Media Director
2013 Pink to Purpose 
Featuring 2010 Victoria's Secret Runway Angel, Kylie Bisutti (Pictured front row, 3rd from left)
Photo Shoot Director 
Pink To Purpose
February 2013
Facebook Event Graphic
​Sr. Graphic Designer on this project
Pink to Purpose
February 2013
Campus Flyer (back)
Art Director on this project