Ethan Smith's profile

Fluent Collection with Nau

Industrial Design
Three pared down organic cotton bags for the urban explorer
designed & developed 2007-2008 // released 2008 - 2015
During my second year at Nau I joined forces with soft-goods veteran Geoff Rittmeyer to tackle design and development of two bag lines and a related line of price-point accessories. The Fluent Collection is aimed at a sophisticated urbane user looking for an understated and incredibly functional solution. These bags are appointed with top-notch organic cotton canvas shells, organic cotton poplin liners, and stainless steel YKK zips throughout. We took every effort to keep these bags pure, keeping our materials palette to those listed above whenever possible. 

For this project I: executed and presented user and market research, helped define line-level goals and create price-point goals, participated in early conceptual conversations and brainstorming sessions, executed conceptual sketches, and executed multiple rounds of refined drawings and spec work for development.
Fluent Traveler
A weekender that opens wide for easy access and just .. works. Check out a recent review at Design Milk.
Photo © Nau
Form play in Rhino
Inspiration Board
Fluent Tote
 
Photo © Nau
Inspiration Board
Fluent Brief
Toned down shoulder bag that blurs the line between messenger and briefcase. 
Part of initial spec pack
Inspiration Board
Fluent Collection with Nau
Published:

Fluent Collection with Nau

The Fluent Collection is aimed at a sophisticated urbane user looking for an understated and incredibly functional solution.

Published: