About Rashidi
Rashidi Group provides tax services with the experts in financial and accounting services including CA, FP, ISA, management advisory services,
Designer Mission
I was up to design the whole visual identity including logo, stationary, badge, tape and folders.
Design Concept
Based on the company's field of activity (taxes and financial services) yellow is selected as the main color of brand identity. Technically yellow is the color of tax sheets in financial documents and generally yellow represents innocence and purity, which clients feel peace and calm knowing their finances are being well managed! Grey is chosen to tone down the brightness of the yellow color scheme.
The logo is inspired by the percentage symbol (Ever since tax is a percentage of people's properties) with a combination of the "S" letter. The name of the founder is represented in the logotype based on management requests. The business card is designed with the inspiration of a credit card.
The logo is inspired by the percentage symbol (Ever since tax is a percentage of people's properties) with a combination of the "S" letter. The name of the founder is represented in the logotype based on management requests. The business card is designed with the inspiration of a credit card.
Date: 2017
