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小红书 X PUMA 夏日泳池派对礼盒
Packaging


JUMP INTO SUMMER 
REDesign x PUMA 泳池派对礼盒








01 Background & Inspiration | 项目背景 & 灵感来源


PUMA and REDesign cross-border to create a limited summer gift box, inspired by the swimming pool, to freeze the moment of jump into summer, expressing the enthusiasm and energy of summer.

PUMA和小红书跨界打造夏日限量礼盒,以泳池为灵感,将一脚踏入夏天的瞬间定格下来,表现夏日的热情与活力。






02 Structure & Detail | 结构与细节


The structure of different materials makes the overall design more layered. 
The acrylic box adds a refreshing feeling in summer, and the trapezoid box restore simulated the swimming pool better. 
We also have saved lots of space and printing costs by using fine blades and spot colors with different transparency.

不同材质的结构让整体设计更有层次。
亚克力的外盒增添了夏日的清凉感,梯形盒和矩形盒更好地还原了泳池这一场景。
精细的刀板和不同透明度的专色使用,节省了空间和印刷成本。


03 Elements | 画面设计


Around the theme of the swimming pool, we have also drawnMore summer elements.

围绕着泳池这一主题,还延伸出了更多的夏日元素。
As the light changing, acrylic and shades of blue giving the "pool" a sparkling feeling.​​​​​​​
随着光线的变化,亚克力和深浅不一的蓝色让“泳池“有了波光粼粼的感觉。



Art Director 美术指导:Hayley
Graphic Design 视觉设计:Tao
Photography 摄影:Renee(RED Studio)



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小红书 X PUMA 夏日泳池派对礼盒
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8.3k
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小红书 X PUMA 夏日泳池派对礼盒

1.3k
8.3k
58
Published:

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