Panadol Cold & Flu Social Campaign
For a brand as well-known as Panadol, how do we tell people it's the definitive relief for colds during flu season? Especially in the Hong Kong and Taiwan markets, where people rely on TCM remedies or simply "sweating it out" .
We give them not hacks, but Prohacks.
Introducing...
Panadol Cold & Flu:
PROHACKS FOR THE WORKPLACE
Prohack content is triggered by the current weather.
All videos and stills will have an opening frame that features weather icons to indicate the weather condition that the Prohack is linked to.
We also did 10 stills as a supplement to the videos, that can run on various social channels, depending on what the local media agency deem suitable for the market.
Each still will tell the story of an actual flu-related tip, in the same humorous tone used in the videos.
These stills are perfect for 4 weather conditions - rainy, cloudy, windy and sharp temperature drops.
As well as animated banners.
