Ann-Jeanette Nergård's profile

Brand Pattern and Illustration | Art Deco-inspired

Ann-Jeanette Nergård
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A tea cup on a tray, and a tea box showcasing the Art Deco Brand Pattern.
Brand Pattern and Illustration | Art Deco-inspired

Description
The purpose of this project was to show how a Brand Illustration, and a Brand Pattern can elevate the Branding-Experience, and communicate the Brand efficiently on multiple platforms and show how it can be used in different ways- packaging, products, office collateral, posters, etc. It is meant to showcase and underline the importance of Branding, and not "just a logo".

The 3 images below show the "base" illustration, and then the patterns derived from said illustration. The Brand Illustration itself is inspired by the shapes of the Art Deco-era, with a modern touch; as it is quite minimalistic and does not showcase the typical luxury and richness of materials and colors, as for example gold, found in the era.

In this instance, I have chosen to use my own logo and my own brand colors.
I've also decided to focus on the pattern and/or illustrations, and not so much on typography, and product naming (Ex. giving the chocolate bar a description and naming).

I hope you like what you see, thank you.
art deco brand identity brand illustration brand pattern branding graphic design ILLUSTRATION Packaging pattern gatsby
What do you prefer? Coffee or Tea?
art deco brand identity brand illustration brand pattern branding graphic design ILLUSTRATION Packaging pattern gatsby
Would you like some luxurious chocolate with that coffee/tea? I'm imagining a dark, velvet chocolate, with a light sprinkle of sea salt, and a hint of licorice. Mmm
art deco brand identity brand illustration brand pattern branding graphic design ILLUSTRATION Packaging pattern gatsby
Moving on to the lifestyle-section, the Brand Pattern fits perfectly for packaging on these candles.
art deco brand identity brand illustration brand pattern branding graphic design ILLUSTRATION Packaging pattern gatsby
How about a comfy pillow?
art deco brand identity brand illustration brand pattern branding graphic design ILLUSTRATION Packaging pattern gatsby
...Or some custom posters?
art deco brand identity brand illustration brand pattern branding graphic design ILLUSTRATION Packaging pattern gatsby
As an example of a Business Card, and some custom wrapping.
Shell Pattern
Underneath you can see another seamless pattern tile, that I have created based on the idea of a fish scale tile, and then creating the lines inside to resemble a shell. This is true Art Deco-style, connecting with nature on that pure, geometric grid. Mock-ups will be added later on to showcase this pattern on a larger scale and as examples of usage of a Brand Pattern like this.

If you're curious how I used this pattern myself, I created a Christmas Star with the printed pattern, and this can be viewed on my Instagram-Stories/BTS, starting here: https://www.instagram.com/stories/highlights/18051331642241842/
All my design work is based on research and strategy.

Thank you for reading, liking or appreciating my project, I'm truly grateful!


Thank you again,
Ann-Jeanette
banner showcasing personal logo, "Ann-Jeanette Nergård", e-mail and social media handle.
Other Credits
Mockups through CreativeTacos.com
Brand Pattern and Illustration | Art Deco-inspired
Published:
Ann-Jeanette Nergård's profile

Owner

Ann-Jeanette Nergård's profile
Tromsø, Norway

Brand Pattern and Illustration | Art Deco-inspired

The purpose of this project was to show how a Brand Illustration, and a Brand Pattern can elevate the Branding-Experience, and communicate the Br Read More

Published:

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Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives