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IGLO - YOU NEED FOOD Campaign

YOU NEED FOOD
 
Brand Manifest

"İlk nefesimizle başlar açlığımız. Belli bir noktaya kadar anne ya da başkası üstlenir görevi. 'Devam etmemizi' sağlar, bizi beslemeyi ritüel haline getirirler. Ve sonra adım adım, zaman daralır, eller kısalır. Başının çaresine bakman gerekir. Karnını doyurman gerekir. İglo sıkışık zaman çizelgelerinde, sağlıklı yiyecek tüketmek isteyenlerin başvurması gereken çözümdür. Çünkü Iglo, yemek istediğin şeyi, “doyman gereken anda” ve hızlı biçimde önüne sunar. Kimi insan, yemek yerken uzaklara gidebilir, anne sesi duyabilir ya da anılarda dolaşabilir. Ama eğer açsan, devam etmek için Iglo yemen gerekir."
 
 
Photo Boot Activation / Ambient
 
We want you to give your saddest-looking pose.
Social Media Meme #1
Social Media Meme #2
Copy : Not only because you don’t have time, but also that you might not have the skills, life is not always what you dream of it. So when the clock’s ticking, and you are hungry, getting sentimental won’t help you. You just need food to move forward. Iglo is there for you, in those helpless moments
RADIO SPOT
 

“We know all the story of how you connect your needs with your emotions. From your crib, to your mother’s arms, protected and well-fed. But things change a little bit in a while. You happen to learn the concept of time, and survival. Still connected. But the clock’s ticking, and sometimes as you and we know, you’re on your own. You also know you have to keep up, and to move forward, you need food."
 
IGLO - YOU NEED FOOD Campaign
Published:

IGLO - YOU NEED FOOD Campaign

Full Campaign for Iglo Frozen Food Miami Ad School Summer Boot Camp Finishing Project. Doesn't include TV Commercial Scenarios.

Published: