JADEN SMITH - FORCES OF NATURE
A creative collaboration between the G-Star team and Jaden Smith. Based on G-Star’s most sustainable innovations, but targeted towards the most on trend consumer. The same balance was the objective for all its communication materials.
Art Direction + Design - Djordy van Riel & Team Jaden Smith
THE BUILD-UP
CAMPAIGN
RETAIL
ONLINE
HYPEFEST EVENT BOOTH
LOOKBOOK
