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    This project involved creating 2 logos for a web-based, sci-fi comedy series called "Lodestar" (due to be released fall 2013). The desired aesth… Read More
    This project involved creating 2 logos for a web-based, sci-fi comedy series called "Lodestar" (due to be released fall 2013). The desired aesthetic had to have a futuristic look, specifically what the future looked like from a late 1970's/early 1980's point of view, for a fictitious company called "Saturnalia". The first round of designs have a retro, 70's quality while the redesigns focused on the idea that the company was already established - it's parts referencing the older logo design in a simplified, sleeker way. A logotype for the title of the show was later added for both versions. Read Less
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 The desired aesthetic had to have a futuristic look, specifically what the future looked like from a late 1970's/early 1980's point of view, for a fictitious company called Saturnalia.
 
The first round of designs have a retro, 70's quality while the redesigns focused on the idea that the company was already established - it's parts referencing the older logo design in a simplified, sleeker way. A logotype for the title of the show was later added for both versions.
Original logo sketches
 
Original logo design - 3 color
Original logo design - monotone w/ "Lodestar" logotype
Redesign sketches
Final redesigned logo - 2 color
Final redesigned logo - monotone w/ logotype