“The constant search for love. That very same search that is defined by our own fears and those of others. 3 characters in the pursuit of love but also their own identity. A play that combines comedy, drama and music, and explains how the same love that sometimes make us sick, can also heal and save us.”

EMILIO BERASAIN X DIRECTOR
 

The cross (a recurrent element used in the proposal) and its use among the designs, aimed to suggest without revealing too much, the underlaying concept and subject  behind the plot of "TASCAQ": Love.

The main goal with the proposal, was to generate certain intrigue and sense of suggestion, since the real meaning of the spanish initials of the name "TASCAQ" (pronounced as it sounds) remain unknown until one the characters later reveal its meaning during the play, when he discovers that he suffers from a very rare and strange love disorder.

The traditional entrance tickets were replaced by a series of 4 different pins that the public would have to wear in order to enter the theater. To connect both the public with the visual proposal through a nice and simple detail, that would act as a souvenir of the play too, but also as a promotional piece of design outside the event.
 

Along with the print material, a series of digital banners was created in order to promote the Facebook Page of "TASCAQ" on different social platforms like Facebook, Twitter, G+, etc.