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    Design of different promotional pieces for a theatre play.
    Published:
TASCAQ - TE PUEDE PASAR

Design of different promotional pieces for the premiere of "TASCAQ - TE PUEDE PASAR / TASCAQ - IT COULD ALSO HAPPEN TO YOU", an argentinian theater play about an unusual and strange love disorder, directed by Emilio Berasain. All rights reserved © 2013 - Antonio García Aprea.

Project Type: Graphic Design
Client: El esférico - MediaCuadra
Production year: 2013
“The constant search for love. That very same search that is defined by our own fears and those of others. 3 characters in the pursuit of love but also their own identity. A play that combines comedy, drama and music, and explains how the same love that sometimes make us sick, can also heal and save us.”

EMILIO BERASAIN X DIRECTOR
 
Back or Interior of the Play Programme (Unfolded)
 
List of attributes related to TASCAQ.
Front or Exterior of the Play Programme (Unfolded)
 
The cross (a recurrent element used in the proposal) and its use among the designs, aimed to suggest without revealing too much, the underlaying concept and subject  behind the plot of "TASCAQ": Love.

The main goal with the proposal, was to generate certain intrigue and sense of suggestion, since the real meaning of the spanish initials of the name "TASCAQ" (pronounced as it sounds) remain unknown until one the characters later reveal its meaning during the play, when he discovers that he suffers from a very rare and strange love disorder.
Entrance Pins ordered by performance date
The traditional entrance tickets were replaced by a series of 4 different pins that the public would have to wear in order to enter the theater. To connect both the public with the visual proposal through a nice and simple detail, that would act as a souvenir of the play too, but also as a promotional piece of design outside the event.
 
A3 Poster Design
Digital Banner (Actor #1) - Gastón D'Angelo as Marcelo
Digital Banner (Actor #2) - Pilar Rodríguez Rey as Marcela
Digital Banner (Actor #3) - Sol Ajuria as Sandra Celeste
Digital Banner (Press Review) - Irene Bianchi

 
Digital Banner (Follow Us on Twitter)
 
Along with the print material, a series of digital banners was created in order to promote the Facebook Page of "TASCAQ" on different social platforms like Facebook, Twitter, G+, etc.
COLLECTIVE CREATION
SCRIPT D’ANGELO – AJURIA – HAILS – ZARINI – BERASAIN


DIRECTOR EMILIO BERASAIN
ART DIRECTOR MARTÍN ELISEO MENDIVIL
PRODUCER FRANCISCO HAILS
MUSIC JEY MAMMON
*
_
 
COSTUME DESIGNER MAGALÍ SALVATORE
SCENOGRAPHY AND LIGTHING DESIGN LILIANA CÁCERES
SCENOGRAPHY  LILIANA CÁCERES AND MARCELO CASTRO PALACIOS
PHOTOGRAPHY AND VIDEO GABRIELA GAGLIARDO
GRAPHIC DESIGN ANTONIO GARCÍA APREA
MUSIC AND VOICE ARRANGEMENTS DIEGO LOZANO
COREOGRAPHIES PILAR RODRÍGUEZ REY
THEATRICAL TECHNICIAN MARCELO CASTRO PALACIOS
PRESS AND COMMUNICATION MULA
EJECUTIVE PRODUCTION EL ESFÉRICO – MEDIACUADRA PRODUCCIONES

*All songs except "TASCAQ" - Music by Diego Lozano and Collective Writing