I worked on this collaboration in the Spring of 2012. Shared worked diligently to transform the artistic direction from the head of the Hudson's Bay Company Signature design team, to achieve products that met their aesthetic goals. We created unique print textures to make the Antique sweatshirt look old, played with saturation when printing stripes on the inside of the garment, and measured quality to meet the most premium standards.
The majority of these photographs were taken by Jaclyn Locke and styled by Kate Corbett for the HBC summer campaign to launch the dynamically redefined heritage brand. This new chapter brought HBC Signature back to locally made high-quality product which is reinterpreted for a modern clientele.
Currently available at the Hudson's Bay Company and the Drake General Store, as well as a select few other retailers via their new iteration of wholesale distribution.
PROCESS IMAGES : Working with the Hudson's Bay Company was a huge opportunity and I loved the process. Check out some below.