EF Design Guidelines
EF Education First's Grand Unified Design system was rolled out to teams companywide in an effort to expand the brand's design vocabulary. While copy guidelines weren't included, I wanted to lead by example, creating a consistent and friendly tone of voice throughout. Thoughtful, knowledgeable, easy to understand and not too self-serious—it's the same voice, as Head of Copy in the Global Creative Studio, that I was cultivating for the brand.
EF Education First's Grand Unified Design system was rolled out to teams companywide in an effort to expand the brand's design vocabulary. While copy guidelines weren't included, I wanted to lead by example, creating a consistent and friendly tone of voice throughout. Thoughtful, knowledgeable, easy to understand and not too self-serious—it's the same voice, as Head of Copy in the Global Creative Studio, that I was cultivating for the brand.
