Pitches 2020
The New York State Fair
When thinking about the various attractions at the Great New York State Fair, from delicious deep-fried food creations and exhilarating Midway rides to petting zoos, pig races, and more, we couldn’t help but imagine ourselves there on location taking in the sights, sounds, smells, tastes, and feelings. It’s a complete sensory experience that allows fairgoers to try new things and bring much-needed excitement to their summers. Whether it’s your first time or your 40th time going to the fair, you’re sure to surprise your senses. The “SENSATIONAL!” concept is an approach that will appeal to wide-ranging and diverse audiences. For those who come for the food, the wine, the music, the acts, or the competitions, it will evoke the palpable sensory experience that awaits them.
Billboard and Lamp Post banners
Imagery featured in the "SENSATIONAL!" campaign will be shown from the first-person perspective to highlight what it's like to experience the fair through your own eyes. Close-up shots will reveal the fine details of the various attractions to allow viewers to imagine themselves in the moment.
Paid Social Carousel Ad Series | Swipe to Reveal
For social ads promoting attendance at the fair, we'll surprise and delight viewers with interactive carousel swiping. The initial photo will show a close-up sensory image, such as a texture of a nose, and then the reveal will zoom out to see the full "Best in Show" prize cow. Creamy buttery goodness swipes into a magnificent butter work of art. This social series will align with the larger campaign, as people see various attractions at the fair come to life before their very eyes.
Paid Social Instagram Story | Press to Pause
While tapping through Instagram stories, users will engage with this video ad’s rapid-fire array of clips that depict the sensory fair experience. “Press to Pause” will be a persistent message that appears throughout the
fast-paced video. After freezing the story on a goat’s mouth or deliriously sweet concoction, for example, we'll convey the attraction you land on. The end frame will reveal the campaign and event information, along with the option of a swipe up link to the official New York State Fair site to learn more.
fast-paced video. After freezing the story on a goat’s mouth or deliriously sweet concoction, for example, we'll convey the attraction you land on. The end frame will reveal the campaign and event information, along with the option of a swipe up link to the official New York State Fair site to learn more.
