Live Stream Presentation for H&M campaign Autumn / Winter 2020
WE BRING PARTY ANYWHERE!
We will have a unique experience by bringing the party to your home. We will create a special moment for our companions to learn about the new collection and the inspiration behind it.
We will have a unique experience by bringing the party to your home. We will create a special moment for our companions to learn about the new collection and the inspiration behind it.
STYLED BY ME, MYSELF AND I.
The event will be able to connect with those who seek to generate their own style without stereotypes. Men and women who through the years seek to innovate the world of fashion, daring to challenge what we know and personalize each garment they decide to wear. Taking over your style and personality.
Over time the world of fashion has taken different paths, transforming year after year. As the world advances and evolves, the fashion industry follows. Being a tool to set guidelines, break conditions and open doors to new lifestyles.
These days individuality is sought more than ever. People who left the status quo behind and are looking to make their own mark. Using the different ways of dressing as a tool and ally to declare their way of thinking and feeling.
This is how the world changes, when we break stereotypes to achieve inclusion.
STYLED BY BOY OR GIRL?
WHO CARES?
These days individuality is sought more than ever. People who left the status quo behind and are looking to make their own mark. Using the different ways of dressing as a tool and ally to declare their way of thinking and feeling.
This is how the world changes, when we break stereotypes to achieve inclusion.
STYLED BY BOY OR GIRL?
WHO CARES?
THE ESSENCE
The concept styled by ... answers the scoop ̈wear it for you ̈, ̈Boy or girl? Who cares. ̈ Inviting the audience to seek this creative and innovative side that we all have inside. Leaving behind conditions in the way of dressing.
We will use this common thread to deliver all brand messages in an accessible way.
The concept styled by ... answers the scoop ̈wear it for you ̈, ̈Boy or girl? Who cares. ̈ Inviting the audience to seek this creative and innovative side that we all have inside. Leaving behind conditions in the way of dressing.
We will use this common thread to deliver all brand messages in an accessible way.
REBEL!
REBEL!
Before the event we will send a digital save the date, inviting attendees to join the #WEARITFORYOU, #STYLEDBYME campaign; by posting a photo on your IG feed that answers the question:
What defines your style?
REBEL!
Before the event we will send a digital save the date, inviting attendees to join the #WEARITFORYOU, #STYLEDBYME campaign; by posting a photo on your IG feed that answers the question:
What defines your style?
YOUR STYLE
YOUR SHOOT
SHOOTING PARTY BOX
WHAT’S A PARTY MADE OF?
A box will be sent to chosen influencers to make a private Facetime Shoot. In this box will also come the invitation to the main group event.
CAN YOU BRING THE PARTY ANYWHERE?
This will be the question on the outside of the box. When you open it, you will find a kit with the following phrase:
"We help you bring the party anywhere with some essentials"
1. Manual with QR code with: a. Spotify playlist
b. Invitation to main event
c. Manual facetime shoot and schedule options and
RSVP
d. Drink Recipe
and. Light (Selfie Ring)
2. Metal curtain for back of facetime shoot
3. Bouquet of dried flowers to use as a prop in the photos
4. 3 pieces from the collection selected by PR team
YOUR SHOOT
SHOOTING PARTY BOX
WHAT’S A PARTY MADE OF?
A box will be sent to chosen influencers to make a private Facetime Shoot. In this box will also come the invitation to the main group event.
CAN YOU BRING THE PARTY ANYWHERE?
This will be the question on the outside of the box. When you open it, you will find a kit with the following phrase:
"We help you bring the party anywhere with some essentials"
1. Manual with QR code with: a. Spotify playlist
b. Invitation to main event
c. Manual facetime shoot and schedule options and
RSVP
d. Drink Recipe
and. Light (Selfie Ring)
2. Metal curtain for back of facetime shoot
3. Bouquet of dried flowers to use as a prop in the photos
4. 3 pieces from the collection selected by PR team
POSE PARTY
MAIN EVENT
SHOOTING PARTY BOX
WHAT’S A PARTY MADE OF?
H&M media and premium guests will be sent a box with an invitation to the main event where we will do a group photoshoot through Zoom. The idea is that prior to the event, each guest does their styling with the 3 pieces received, and during the event they can show their combinations through a “Posing Party”.
MAIN EVENT
SHOOTING PARTY BOX
WHAT’S A PARTY MADE OF?
H&M media and premium guests will be sent a box with an invitation to the main event where we will do a group photoshoot through Zoom. The idea is that prior to the event, each guest does their styling with the 3 pieces received, and during the event they can show their combinations through a “Posing Party”.
A WHOLE NEW ERA
During this experience we will go through different moments, in which we can
express the satisfaction of personal and transcendent expression.
During this experience we will go through different moments, in which we can
express the satisfaction of personal and transcendent expression.
BACKSTAGE PHOTOS OF THE EVENT
