This was a campaign I created for @ConnectForClimate in order to connect with individuals to highlight the idea that small changes can make huge differences. I came up with the concept of using the well known saying "it takes 21 days to break a bad habit." I researched some shocking facts about our individual carbon footprints and accompanied them with some humours images to attract peoples attention and to encourage everyone to exchange their bad habits for good habits such as recycling, eating less meat and feeding their pets vegetarian dog food.