In order for G-Star to leverage its collaboration with Pharrell Williams, an out of home media attack was planned. But to do so, a last-minute shoot was needed to capture Pharrell wearing G-Star in a way that only he would, mixing commercial product with garments from the G-Star Archive.
What is RAW? explores the craftspeople alongside Pharrell's partnership with the brand. It gives an in-depth look at all the team's talent and vision.