My experience at my first cannabis industry event in Los Angeles turned out to be something so eye-opening that it was able to reassure me about some of my well-founded worries regarding the world of cannabis.
As most people new to cannabis would, I had some preconceived notions as to what this shindig would look like. Would it be a dimly lit room with a handful of businessmen waiting to hear the singular pitch of the night and passively go back to frisking hors d’oeuvres?
Or would it be a sad gathering of those forgotten by society, cast away from the real world after announcing insane notions that cannabis is actually an OK drug?
There were the older businessman types. Younger, street types. Older women who think vapes are a travesty. There were vixens of business – the women who can walk the walk and talk the cannabis. There were investors young and old, privy to a making some moves and raising some eyebrows. Everyone.
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A social hour led swiftly into taking our seats for a slew of company presentations and interviews, and to the moment I really under the audience with which I was sitting. Heads turned back to me as it was clear I was the only one in the room new to the cannabis industry. These 175 industry professionals all had some experience with raising capital, developing businesses, building digital platforms, crafting skincare lines and creating top-notch marketing campaigns. All. For. Cannabis.
To top it all off, a 50-year-old man with Big Lebowski hair and a huge, kind smile patted me on my back and said, “Welcome to cannabis.”
It felt official and professional. It felt genuine. Of course, there are plenty that say those feelings are full of naiveté, especially about a group that has a reputation for being vindictive and careless. It’s something I’ve heard more than anything else relating to the cannabis industry.
Yes, there are reasons not to go into this maze of legality and ethics.
