LL Wedding
Invitation Card Design | 喜帖邀請卡設計
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Visual Construction /
The invitation card is made in a simple and clear postcard size.
On the front side, we use the double capital letter "L", which is from the couple's surname, as the key elements to construct the visual identity. On the backside, the information is presented in a symmetrical construction using the traditional Chinese calligraphy "Double Happy" as the main element to create a balanced layout.
On the front side, we use the double capital letter "L", which is from the couple's surname, as the key elements to construct the visual identity. On the backside, the information is presented in a symmetrical construction using the traditional Chinese calligraphy "Double Happy" as the main element to create a balanced layout.
Color /
To differentiate from the traditional red & gold color scheme of Chinese wedding invitation image. We use a mature and not vulgar bright red, with a noble, elegant dark purple. Bringing out a sense of joy with a unique texture.
To differentiate from the traditional red & gold color scheme of Chinese wedding invitation image. We use a mature and not vulgar bright red, with a noble, elegant dark purple. Bringing out a sense of joy with a unique texture.
Printing /
To create a thick, solid touch, we use Curious Matter paper in two different colors and laminating as one for printing, also, to be particular about the quality of color. The foil on the front side is using purple gold which corresponds to the color on the backside.On the other hand, the backside is made of red color foil to ensure the readability of the words, and pink color foil to ensure the readability of the small text.
To create a thick, solid touch, we use Curious Matter paper in two different colors and laminating as one for printing, also, to be particular about the quality of color. The foil on the front side is using purple gold which corresponds to the color on the backside.On the other hand, the backside is made of red color foil to ensure the readability of the words, and pink color foil to ensure the readability of the small text.
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形式概念/
在正面視覺呈現上，以新人的姓氏英文字母 L為要素，
將兩個襯線字體 L並列，作為兩人婚禮的視覺印記。
背面資訊的呈現，則採傳統中式雙喜為主要素採取對稱，平衡的排版。
顏色 /
跳脫以往中式喜帖的紅金配色，
用成熟且不俗豔的辣紅，搭配高貴典雅的深紫，
保持傳統的喜氣感之餘帶出獨特質感。
印刷 /
特別選用觸感扎實、兩種不同顏色的 Curious Matter 裱紙印製
一方面增加紙張厚實質感，一方面表現對顏色的追求。
正面歐文字體的燙箔使用與背面紙張相呼應的紫金箔，
背面文字則以閱讀性為主要考量，囍字用紅色顏料箔之外，細小文字部分使用粉色箔以確保可讀性。
Other Materials | 衍伸製作
Drip Coffee Pack / 咖啡濾掛包謝禮
Photo Booth & Thanks Card / 攝影背板 & 謝卡
"Positive Human Learner = PHL" is a creative design studio based in Taipei.
Specializing in graphics, brand identity, advertising and various visual design fields.
Website: https://phlstudio.myportfolio.com
Contact: info.phlstudio@gmail.com
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