user's avatar
ADIDAS Y-3 _ HOKORI 2
Apparel
 ADIDAS Y-3 - HOKORI 2
______________________________________________________

“For FW20, Y-3 presents a fusion of disparate sporting designs, merging stadium and street aesthetics into a single collection that addresses the forward-thinking assertion of:

“The Street is the New Stadium”.

We looked at traditional sports like fencing, gymnastics and archery, but we wanted to clash them with things that have come up from the streets like running, basketball or skateboard in this case"

The Hokori looks at that whole era of fat skate shoes, with basketball references in the mix. A mix of premium materials come together to create a bold, low-top silhouette, emphasized with a thick outsole. After being available in woman-sizes only, this season we launch it in men's sizes too.”




New upper

development : Oury Hermes
product manager : Lukas Ruprecht
midsole design : Maarika Karm
creative direction, colors and materials : Aurélien Longo

-         
2019
Inspiration deck for the project

The idea was to reference the old era of 90ies skateboarding, using some details of adidas products from back then : 
BMX apparel pieces and one of the first shoes the brand designed for the skater Mark Gonzales (Gonz).
First sketches
Obvsiously, in order to stay true to the 90ies skate-shoes, we had to exaggerate the silhouettes with some padded pieces, tongue and heelcounter.
The construction is directly referencing the first adi Gonz, especially on the toe-box with lateral and medial suede reinforcements.
The midsole used was the one from the HOKORI, designed by Maarika Karm and introduced in FW19. 
______________________________________________________
ADIDAS Y-3 - HOKORI 2
______________________________________________________
The shoe comes in three different colorways
Thank you for reading !
ADIDAS Y-3 _ HOKORI 2
211
2.3k
7
Published:

ADIDAS Y-3 _ HOKORI 2

211
2.3k
7
Published:

Creative Fields