client: Toyota Portugal
agency: CAETSU Publicidade
project: Campaign to communicate the existence of free WiFi in Dealer and Repair Shops.
project: Campaign to communicate the existence of free WiFi in Dealer and Repair Shops.
concept: Now while Toyota Customers are waiting in Dealers and Repair Shops, they can go wherever they want without leaving the Waiting Room. They just have to ask for the WiFi password / "key".
claim:
Go where you want.
We give you the key.
communication strategy
. Poster.
. Poster.
. Small card with the password.
