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Harper's Bazaar rebranding concept
Behance.net


Harper's Bazaar is an American monthly women's fashion magazine, based in New York City, first published on November 2, 1867. When I was studying at the Academy of Fine Arts, I found some very old Harper’s Bazaars in the library. I really liked flipping through them. Sitting in a hotel room in 2019, I started sketching while checking the Korean Harper’s Bazaar. Suddenly the sketches came together into a logo. I decided to redesign the magazine’s basic identity. While playing with this rebranding I designed a new typeface.

This typeface is inspired by the marvelous and historical Didot font. Masqué is a hairline typeface, it looks best in bigger sizes, useful for headlines, titles, or shorter texts. You find many alternates to several letters.

MASQUÉ Typeface  DOWNLOAD

Fashion photos by Eszter Sarah



MASQUÉ typeface / Test & Download / Instagram




MASQUÉ typeface / Test & Download / Instagram




MASQUÉ typeface / Test & Download / Instagram




MASQUÉ typeface / Test & Download / Instagram


Harper's Bazaar rebranding concept
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Harper's Bazaar rebranding concept

Harper's Bazaar is an American monthly women's fashion magazine, based in New York City, first published on November 2, 1867. When I was studying Read More
2.4k
23.1k
130
Published:

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