Motz is a brand of sneakers, which bases its strategy on ethical bases both in the treatment of its workers and in the way it produces raw materials and the final product.
This type of branding aims to make this type of brand visible, making it different from what we are more used to seeing. With these ideas the brand is born, and a different type of communication.
Below are some videos of all the components of the brand, both creation of logo and variations, grid used, typography, colors, etc.
The set of all elements can be seen applied to the motz website, where we can check the aesthetic sense and the representation of the brand values.
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Thanks for watching the project !
Hope you liked it.
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