I was approached by Spring Studios to help directing the launch of Timberland's Fall/Winter campaign 2020, specifically covering the storytelling of Earthkeepers (their flagship sustainable boot) and Responsible Leathers.
A lot of effort was put into explaining the sustainable materials and innovative processes Timberland products are made with.
Working with the team and my dear fellow Copywriter Ilaria Lucchin I directed two 60" videos featuring Timberland's creative director Christopher Raeburn and a pretty large number of animations for the social campaign, key visuals and toolkits to be used internationally.
Full credits at the end.
Enjoy
A lot of effort was put into explaining the sustainable materials and innovative processes Timberland products are made with.
Working with the team and my dear fellow Copywriter Ilaria Lucchin I directed two 60" videos featuring Timberland's creative director Christopher Raeburn and a pretty large number of animations for the social campaign, key visuals and toolkits to be used internationally.
Full credits at the end.
Enjoy
Music: Clap! Clap!
Creative Director: Ryan Weimer
Art Director / Motion Designer: Stefano Vais
Copywriting: Ilaria Lucchin
Editing: Chiara Broggi
Music: Mattia Barro
Art Director / Motion Designer: Stefano Vais
Copywriting: Ilaria Lucchin
Editing: Chiara Broggi
Music: Mattia Barro
