Annual Report Ferratum 2019

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Project Brief:

As part of the 2020 overall refresh of the Ferratum brand, we were challenged to re-design the new Investor Relations Report 2019 – a document printed annually that collects the most relevant financial information for the investors of the bank, publishing the company's activities as a statement. The main goal is to create a new corporate style suitable for the brand, aligned with a new aesthetic.
Ferratum is a pioneer in digital banking born from Nordic fin-tech roots growing into a global financial services provider. Evolving from the founder’s vision of developing digital technologies into a trusted, reliable network offering innovative solutions for their customers’ diverse needs.

Concept:

The new Corporate identity of Ferratum is based on the idea of bringing a new approach to the way we communicate: "Who we are" authentically, away from the concept of a “traditional bank type” situation. The objective is to bring a new style for the Investor Relations segment throughout a bright, clean and Nordic-inspired look based on the main values of the brand, applying it to the professional business context.

Approach:

Focused on readability with clean and simple layouts while also using different text styles, more spacious and reductive charts (for an up to date look) and luminous pages with a limited colour palette application is the result.

The corporate images and layout freshly reflect the company's values while still maintaining a sharp, professional feel. We go for more modern, down to earth imagery, versatile people in everyday working or city commuting situations. The overall feeling is a polished, light, boundless, contemporary and urban report.

2020 – Finland

Head of Investor Relations at Ferratum Plc: Paul Wasastjerna
Art Direction: Ebbani Reyes
Graphic Design & Layout: Joel Petzold