Mutanti is a small brand of very special eyeglasses: their lenses are photochromatic, meaning they change automatically, getting darker or lighter depending on the surrounding conditions. This capacity helps the eyes offering a higher comfort, and the lenses being in anti-glare and anti-scratch polycarbonate-made ensure high quality. For these very particular features it was really interesting for us to work on the communication for this brand: from the design of the logo, to the corporate identity creation included in the guidelines, to the shooting, and even the e-commerce design.
The brand name Mutanti was created using the triangle, with different orienting to indicate "up and down", "on and off", "light and dark": this to summarize and express as much as possible the main feature of the glasses, so to instantly become transparent or dark. The brand name becomes an element of recall and of great simplicity, substituting the logotype in the application of small dimensions, very important for this kind of product.
The Mutanti's logotype was created by stylizing its letters into basic geometric shapes, all linked to each other. The main element is the triangle, used with different orienting for "A" and "U". The triangle is the geometric shape with the smallest number of sides, so it's the simplest one, and when combined with circles and rectangles it forms the other letters.
The Mutanti's logotype was created by stylizing its letters into basic geometric shapes, all linked to each other. The main element is the triangle, used with different orienting for "A" and "U". The triangle is the geometric shape with the smallest number of sides, so it's the simplest one, and when combined with circles and rectangles it forms the other letters.
Also a dedicated alphabet has been created, derived from the logotype: all the letters are in the same style, uniformed to Mutanti, so they are all built by basic geometric shapes, and optically balanced as they were a font. By this mean the brand is able to use, for particular applications, a stylized and unique typography. It is associated to this also a main font, Futura PT, to be used for all the text, in the various weights.
At last, also the website has been designed, for the online shopping of the products, and optimized for all the devices. The particular feature is the animation of the pictures: scrolling down or up, the main pictures of the products change, simulating the real changes of the lenses when exposed to light-changes.
