COMMUNICATION ANALYSIS
Goal: Powerpoint presentation to propose communication strategies to engage La Meridiana fundraising donors, increasing Reach and Conversion Rate.
The funnel is divided into 4 categories: Prospect, Lead, Donors, Loyals.
Each category is provided by a user persona, a table with goals, actions with some graphical examples, channels, main KPI's.
EVENTS INVITATIONS
SPECIAL GALA DINNER & CHRISTMAS WISHES
NEWSLETTER
GOALS REACHED BY DONORS
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