GLOBAL SHOPPER TOOLKIT COCA-COLA 2020 (FOODING)
A global toolkit is a huge document... literally.
It has dozens and dozens of slides with strategy, ideas, etc. (trust me, each one could take months).
As life is short, here I only put a small part of it, privileging some of the most disruptive pieces.
LIVING BILLBOARD
Many times, when we want to have lunch outdoors, it0s hard to find spaces to sit down and enjoy the meal.
Reinforcing the campaign's message "EAT TOGETHER, NO MATTER WHERE", we'll turn traditional OOH into real tables & benchs to eat, placed in: food truck areas, college campuses, parks, special events/festivals, etc.
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THANKS FOR YOUR VISIT!
SI TE GUSTA MI TRABAJO, UN "LIKE" SIGNIFICARÍA MUCHO PARA MÍ
IF YOU LIKE MY WORK, PLEASE SUPPORT ME WITH A "LIKE"
