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Purple Octopus Branding is the company I founded myself. In this project I will show you the progress of creating the logo. I’ve decided to split… Read More
Purple Octopus Branding is the company I founded myself. In this project I will show you the progress of creating the logo. I’ve decided to split it up into three projects; logo, mascot and website. If you have any questions you can leave them in the comments section of this project. Thanks for your time! Read Less
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Purple Octopus Branding is the company I founded myself.
In this project I will show you the process of creating the logo.
I’ve decided to split it up into three projects; logo, mascot and website.
If you have any questions you can leave them in the comments below.
Thanks for your time!
The first thing I do when I want to make a
typographic logo is trying to match fonts together.
I pick different fonts and experiment with the words and the curls in the fonts.
When I’ve made my decision I usually already have a plan what I want to do with the fonts. So I immediately continue to the next step.
I always think it’s nice when two fonts interact with each other.
That’s why, in this step, I try to find the perfect balance.
I look at all the options, all the different ways the fonts can overlap.
Once I find the right one I move on to the next step: colors.
Using Kuler and Dribbble I try to find good combinations of colors.
Then I just apply the colors to the different words
and letters and see what comes up.
Once I think I found the perfect match there is only one thing left to do, and that is to add another dimension.
Here you can see how I experimented with different lines and shadows on both words.
I try every option before I decide which one I like the most.
When I was satisfied with the details I still had some doubts about the colors so I put the two finalists next to each other to make the final decision.
And that explains pretty much the whole process
of designing the Purple Octopus Branding logo.
As I already explained in the top, I will show the process
of my website design and my mascot in separated projects.
 
So be on the lookout for those!
 
Liked this project? Please appreciate it below.
Got any comments or questions? Leave them in the comment box!
 
Thanks for your time and I hope to see you again at the next project!!!
PS:
Right now I want to expand to the mighty Dribbble.
So I'm looking for an invite!
Would you like to see my work there? Send me an invite!
My Dribbble