BMW Group is a leader in innovation and has both solutions for the present and near future, as well as a vision for a more distant future.

As innovation partner of some of the most important conferences in Romania - Brand Minds 2020 and Techsylvania 2020 - BMW Group wanted to present its vision for the future of mobility, showcase some of its current technologies and engage participants to co-create tech ideas for tomorrow.

Using storytelling, BMW Group challenged Brand Minds participants to imagine what cars will be like in the future and dared Techsylvania attendees to come up with creative solutions for what could be done with a BMW controlled with a smartphone. 

BMW Group went even further to become a platform for tech, by donating its ad breaks during Techsylvania to promote promising tech start-ups.

Because of safety restrictions, the activation had to be exclusively digital and all materials created from existing footage and photos. Even so, we created an original video manifesto for each event, hosted on a brand page on each platform, leading to an external landing page where participants interacted with the activation and sent their ideas.