CITY Branding
Magetan: The Ephemeral Escape
Magetan is a city in Jawa Timur that surrounded by nature. It has many tourism such as agrotourism, especially in the highland. Its famous and reliable tourism is Telaga Sarangan, a wide lake located in Plaosan that has been there since then. Besides nature, Magetan also preserving its culture by making some cultural activities such as batik and leather craft into a tourist destination to profits the locals and help the city's economy. The tagline: The Ephemeral Escape means that Magetan is a perfect place to get away for a short period of time from the bustle of the city and enjoy nature as it is.
DESIGN CONCEPT
The main logo for Magetan has a big flower as the logogram and customized type as the logotype. The flower in the main logo is a stylized dandelion shape, which has represents Magetan. Dandelions are small and grow around other beautiful flowers, but have their own beauty. Like Magetan which is surrounded by bigger and more developed cities, but Magetan also has its own charm that can make it different.
The concept of City Branding Magetan emphasise modern nusantara combined with nature, which is represented through the typography, design style, color selection, and graphic elements in it. This concept was adopted to visualize Magetan which is rich in natural resources and Javanese culture that is still preserved.
Iconography
Various of icons are made to label and implified the informations for certain medias such as poster, book, brochure, or sign. The icons used simplified shape from the associated objects/things. The used of the icons can be seen on the media below; tourism posters for Magetan and brochure.
Thank You!
City Branding Magetan
2020
