VMware — VMworld 2012 Branding + Visual Design
VMware, the global leader in virtualization and cloud computing software, needed event branding and graphics that would generate excitement and drive attendance for its annual event, VMworld.
Supporting language built excitement around the powerful theme “Right Here. Right Now." and dramatic visuals created a show-stopping immersive brand experience. Vibrant, colorful displays unified all event touchpoints — from name badges and registration websites to environmental graphics and the program guide. Record-breaking attendance levels topped 22,000 in the U.S. and 8,000 in Europe.
XXL Billboard (200x40 feet)
Motion Graphic for Digital Signage
On-site Banners and Visuals
General Session Theater Stage
Outdoor Advertising Kiosks