At CES 2020, CNET & CBSi took Drais Nightclub (and its nearly 1300 guests) to a whole new level with a special performance by the multi-talented Janelle Monáe. From her heart-pounding dance routines to choreographed costume changes, the evening was nothing short of spectacular.
Beyond the stage, Janelle’s personal style of future femme inspired all the print and digital branding throughout the venue. These glitchy designs included custom graphics, video treatments and more. They were even used in our GIF photo booth..
Following the performance, the crowd was surprised with an exclusive sneak peek of Wendy’s new breakfast menu. These late-night snacks included Honey Butter Chicken Biscuits, Seasoned Potatoes and Frosty®-ccinos—giving everyone the extra energy they needed to keep the party going. Not only were these items served at the upstairs pop-up space, but they were also hand-delivered to those still on the dancefloor. This further ensured 100% viewability for Wendy’s brand and the overall experience.
