Old Republic Title Insurance — 2012 Annual Report
During its 105 years in the title insurance business, Old Republic Title has experienced everything from fluctuating financial markets and downward pressure on home prices to turbulent real estate and mortgage lending conditions. For its 2012 annual report, ORT asked Larsen to highlight its strength, stability, and successful track record of making it through market changes with “Flying Colors.”
Color and flight metaphors are used throughout the annual to convey optimism. The colors represent ORT's core values: True Blue is for their loyalty and dedication; Solid Gold for their committment to hiring only the best talent; Evergreen is how the company stays true to its core values; Tickled Pink is for the deep and lasting relationships ORT has with its agents and customers. Tear-out pages with paper airplane templates and folding instructions add a playful level of interactivity that drives home the annual’s point: the sky’s the limit with ORT.