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Beyond Toyota Classics for Toyota
Beyond Toyota Classics for Toyota
Toyota Classics was a music-lead CSR initiative that had been running for 22 years, before the clients felt that it had run its course. They then decided to set aside the million dollar budget for something new, and we were tasked to think of new potential CSR initiatives that were aligned with Toyota's new global vision – Mobility For All. 

These initiatives had to benefit the people living in at least one out of these three realities:
Isolated Living: People who live in rural parts of Asia
Physical Immobility: People who are not physically-abled
Mobility Desired: People who don't have social mobility. 
Unfortunately, we were stopped short in our tracks when COVID hit as their funding was completely withdrawn, but nevertheless, the team was still proud to have thought of some really interesting ideas. Our only regret is that we couldn't put these into action – as these initiatives could have impacted the lives of many.
Client: Toyota
Year: 2020
Account Management: Takashi Ejiri, Ryohei Sakai, Sylvia Shim
Strategy Director: Sonya David
Chief Creative Officer: Joao Flores
Art Director: ND Chua
Junior Art Director: Azlan Tengku
Copywriter: Debby Wan

Beyond Toyota Classics for Toyota
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Beyond Toyota Classics for Toyota

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