Under Armour
Print, web, mobile
Print, web, mobile
Under Armour Tour Bus showcasing undiscovered high school female athletes around the country. Scouts from Under Armour-endorsed colleges would travel on the bus to scout out players, and award one girl a college scholarship to their respective university.
Flash banner ad that follows the bus en route to it's next stop. During the week leading up to the game, users could vote, choosing which game the bus will stop at next.
Playlist showcases highlights from the games Under Armour has covered over the course of the year, found on the Under Armour YouTube channel. Spotlights on specific players.
iPhone app that records the chants for players during a game, and turns them into personalized ringtones for each teammate. App also features live radio broadcasts via text message, allowing the recipients to listen to the games wherever they are.
