This is the website copywriting work I developed for tech start-up EnquiryBot, a company developing software that helps UK and Irish small businesses turn website visitors into customers.
Since the website's conversion rate was very low, an analysis of what messages were relevant to the target audience was conducted.
I used the learnings from this analysis to create an engaging storytelling that allowed website visitors to understand and visualise EnquiryBot's solution in a clear way.
The results surpassed expectations as the conversion rate was increased by 100% one week after going live.
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