When People's Choice wanted to talk to its young customer base about saving money with its Activate Account, we created a social campaign that tapped into one of their most common behaviours: life hacks.
Agency: KWP!
Executive Creative Director: Corey Swaffer
Copywriter: Joshua Newnes
Sr. Art Director: Mark Atherton
Art Director: Cristina Muffatti
Production Manager: Ben Spry
Production: Yah Yah!, Stakeout Films
