A nationwide campaign to announce the government's budget spending for 2019. The challenge? A 5-page long document full of big words, impressive numbers and bullet points enough to pierce through the screen and kill us in reality. 

But, the fact is, these educational subsidies, professional training programmes, transport network enhancement and easier access to medical expertise are very crucial information that could impact the lives of many Singaporeans. In this minefield of information could be ONE scheme that can benefit the ONE life belonging to the ONE person that has the patience to read through ALL of it.   

The execution: we cannot make the schemes more interesting,
but we can sustain their interest by making the visuals oddly mesmerising.