When COVID-19 hit, the majority of non-profits had to cancel or reimagine their fundraising events and therefore experienced a dip in revenue. In an effort to invigorate and inspire our volunteers and donors, we launched the 65 Roses Challenge, a Foundation-wide fundraising push to raise $65 million in 2020. People were no longer participating in small events here and there, all participation and donation was part of the 65 Roses Challenge. 

Instead of developing a new logo/brand for this challenge, we decided to design and add badges to event collateral alongside our core CFF branding.