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    A branding & website design for an aspiring 11-year old food critic.
We were engaged by the parents of an 11-year old boy to develop a blog site for Ray, to share his foodie journey and reviews. Ray aspires to be a food critic (or chef) when he grows up.

Realising there's a good cause behind that we can do more than just designing the website, a full identity system is proposed and developed instead.
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The logo is flexible and dynamic, not only reflect Ray's passion as a foodie, but also functional as a rating tool as well.
Food and photography icons for Ray.
Simple namecard for Ray to share with with his foodie friends and alike.
A rating namecard which Ray can doodle on his ratings (stains) and leave it on the dining table.
The blog website. Photos of the food Ray has reviewed are rated with his logo.